Kids
GlowSkin Active Illumination powers Cartoon Network’s ‘Adult Swim’ in US
MUMBAI: GlowSkin Active Illumination Technology manufacturer Safe Lites, LLC has announced that it has added animated illumination to the advertising billboards for Cartoon Network‘s Adult Swim in 14 markets throughout the US. This claims to be the largest such implementation in North America.
“Our goal with any Adult Swim ad campaign is to present something highly creative and completely unexpected,” said Cartoon Network and Adult Swim senior vice president of marketing Dennis Adamovich. “This new GlowSkin technology captured our imaginations by providing a unique solution for infusing actual animation to a traditionally static billboard campaign. The result is an iconic, memorable presentation that should get people talking.”
GlowSkin is Safe Lites‘ proprietary specification of industrial-grade electroluminescent (EL) lighting, which is a powered lighting system that glows, rather than shines, and is designed to stand up to harsh outdoor conditions while improving the visibility of vehicles, equipment, people, or nearly anything. The thin and flexible nature of GlowSkin, the fact that it requires minimal energy to power it, the ability to create GlowSkin in nearly any colour, size, and shape, and the safety elements designed into GlowSkin all make it an ideal technology for advertising and promotion applications, states an official release.
“In the two months since Safe Lites applied GlowSkin to the sides of light rail cars in Portland for Pentax Imaging, we have rolled out nearly 60 billboards across the US through the cooperation of dozens of organizations. We are proud to be working with Adult Swim, and the many OOH (Out of Home) Advertising organizations that are going to make this campaign a success for the late-night network‘s programming,” said Safe Lites founder, chairman and CEO John Golle.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
