TIIPL VP advertising and sales networks, India and South Asia Monica Tata said, “The uniqueness of Galli Galli Sim Sim lies in its 360-degree approach of combining the power of television and on-ground initiatives to spread education to children, aged two to eight in India. Galli Galli Sim Sim Literacy Yatra was our first on ground initiative to deliver the unique content of the television series to children who may not have access to television.

“We are happy to announce that this Literacy Yatra was a success as we received a great response across different sections of society – from children as well as caregivers. We have already reached out to thousands of children through community screenings and with the launch of Galli Galli Sim Sim on Pogo and Doordarshan, we further hope to reach out to more and more children across the country.”

With DD and Pogo being added to the roster, the show will continue to air on Cartoon Network at 1 pm. In addition, kids will also be able to catch Galli Galli Sim Sim on Saturday evenings in a segment called Sim Sim Shanivar from 4 pm to 6 pm starting 16 September on Pogo.

Galli Galli Sim Sim set in an “Indian Galli” represents the reality of daily life for the widest possible range of Indian children and families. The series is targeted towards children between the age group of two to eight years, transcends socio-economic barriers and will feature animated segments and live-action films, with music, stories, and art drawn from various elements of Indian culture and regions of the country.

Primarily to cater to Indian families and kids, the adorable residents, the Indian Muppets – Googly, Chamki, Aanchoo and Boombah, have been specially created with Indian characteristics and elements, along interesting and a well thought out human cast. In the first season, the series comprising 65 episodes of 30 minutes each will be aired in Hindi, with usage of some English words.

Galli Galli Sim Sim is the Indian adaptation of the popular American series, Sesame Street. The series will help in developing social, emotional and cognitive skills in children, and become the catalyst to encourage children to pursue educational goals. It was born over 37 years ago as a new way to utilize the power of television to not only entertain, but to educate young children as well.

Today, Sesame Street is the longest street in the world, reaching over 120 countries and serving as the largest informal educator. In India, Galli Galli Sim Sim will address topics such as early literacy, creative thinking and reasoning, family and community life, healthy habits and appreciating cultural plurality.

Funding for the development phase of Galli Galli Sim Sim was provided through the generous support of the United States Agency for International Development (USAID) and Turner. Moving forward, the producers of the series will look to combine the strengths and resources of the public and private sectors for local development initiatives.

Sesame Workshop is a nonprofit, educational organization making a meaningful difference in children‘s lives around the world. Founded in 1968, the Workshop changed television forever with the legendary Sesame Street. Today, the Workshop continues to innovate on behalf of children in 120 countries, using its proprietary research methodology to ensure its programs and products are engaging and enriching.

Sesame Workshop is behind award-winning programs like Dragon Tales and Sagwa, The Chinese Siamese Cat and ground breaking multimedia productions in South Africa, Egypt and Russia. As a nonprofit organisation, Sesame Workshop puts the proceeds it receives from sales of Sesame Street, Dragon Tales and Sagwa products right back into its educational projects for children around the world.