Kids
FremantleMedia announces licensing deals for kids’ brand DangerMouse
MUMBAI: FremantleMedia Enterprises (FME) has announced a raft of new licensing deals for its classic kids’ brand, DangerMouse, which will be returning to New York for Licensing 2007 International.
Fans of the series will be able to dress up as either DangerMouse or Penfold following a deal with Smiffy’s in the UK to produce a range of costumes and accessories for adults and children. Bravado International Group has renewed the rights to produce a range of men’s DangerMouse T-Shirts, hooded sweatshirts and headwear.
The range will be available in record retail chains across the UK including HMV, Virgin and MVC as well as in Envy, Urban Outfitters and online through play.com and truffleshuffle.co.uk. This is the first time that FME has taken DangerMouse apparel into the record retail industry.
Additionally, FME has licensed rights to Global Licensing Limited to produce men and women’s T-Shirts and sweatshirts for distribution into UK high street retailers such as Tesco, Asda, Topshop, New Look, Woolworths and John Lewis. PMS International has also been granted rights to produce DangerMouse plush toys of all sizes and key rings for distribution in amusement sectors.
Fremantlemedia senior VP, licensing, UK Dominic Burns says, “We are delighted to announce this raft of deals for DangerMouse on the eve of Licensing 2007 International. The response we’ve had from both licensees and retailers alike clearly illustrates the ongoing strength and interest in the brand and we look forward to ensuring DangerMouse stays at the forefront of consumers’ minds, where he belongs.”
DangerMouse is currently celebrating his 25th birthday. To coincide with this anniversary FME teamed up with a raft of licensees to launch a range of celebratory products including apparel, collectable figurines and a special edition 25th anniversary DangerMouse DVD box set.
DangerMouse, the secret agent mouse, and his trusty, bumbling sidekick, Penfold, first hit TV screens on ITV1 in the UK in 1981. DangerMouse has aired in over 80 countries worldwide including India, Australia, Romania, Trinidad and Zambia.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
