Kids
Frederick Warne & Chorion to work on new Beatrix Potter project
MUMBAI: Owner and guardian of the Beatrix Potter property, Frederick Warne and Co and Chorion will work together to create new animation-based classic characters such as Peter Rabbit, Jemima Puddle-duck, Benjamin Bunny and Jeremy Fisher.
Together with Chorion, Frederick Warne will continue to develop the licensing and merchandise programme for Beatrix Potter‘s characters. Frederick Warne will retain all publishing rights to the Beatrix Potter works. Frederick Warne is part of Penguin, the consumer book division of Pearson.
Said Penguin Books UK CEO Peter Field, “We are extremely pleased to be working with Chorion in a new global strategic relationship to further develop Beatrix Potter‘s legacy through this new animation project.
“Chorion knows our property so well and understands how to work with such a unique and iconic literary work. We are very excited about the possibilities for the future and are looking forward to developing this new opportunity.”
Averred chairman of Chorion Waheed Alli, “We are looking forward to making a new TV series of Beatrix Potter‘s characters. Our aim will be to introduce Beatrix Potter to a new generation of children and make her characters as loved today as they have been in the past.”
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
