Kids
Fox launches ‘Ice Age: Dawn of the Dinosaurs’ video game
MUMBAI: Fox, the activision, publishing and US movie studio, has launched a video game based on the film Ice Age: Dawn of the Dinosaurs.
The Ice Age: Dawn of the Dinosaurs video game takes players on a quest through the frozen tundra to a lush jungle teeming with mysterious plants, fierce dinosaurs, wild new adventures and all-new friends. Offering more than six playable characters, the game allows fans to master the unique abilities and combat skills of each through continuously changing gameplay challenges.
The game allows players to command their favourite movie characters, including Sid, Manny, Diego, Scrat and the relentless one-eyed Dino.
Activision publishing marketing head – licensed properties Rob Kostich says, “Ice Age: Dawn of the Dinosaurs allows kids to play as some of their favourite movie characters on their own, or, for the first time in the series with their family and friends in multiplayer mini-games.”
Fox Licensing senior VP new media Gary Rosenfeld adds, “The Ice Age franchise is so successful because the characters are extremely engaging and the story is fantastic – two elements that are perfect for a video game. This game is fun for the entire family and will provide hours of entertainment.”
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
