Kids
Fitz Roy Media appoints Breiter and Zivic as licensing agent for US
MUMBAI: Fitz Roy Media (FRM) a media property development company specializing in children‘s entertainment created for a variety of new and emerging media platforms including mobile, Internet and interactive broadcast TV has announced the appointment of Jonathan Breiter and Jennifer Zivic as US licensing agents for the company‘s slate of children‘s properties.
Breiter and Zivic will launch their representation of Fitz Roy‘s newest kid franchises including Funny Face, Heathcliff and Secret Wings at the 2009 Licensing International Expo in June.
Breiter began his career in advertising as part of the team that won the “Burger Wars” with the award winning “Where‘s the Beef” campaign for Wendy‘s Old Fashioned Hamburgers. Breiter was associated with Hasbro as associate VP for marketing and was later promoted to SVP.
Over his 10-year tenure, Breiter has led all of the licensing initiative for Baby Boom, FunHouse and Banafish including becoming the first license for SpongeBob Squarepants and an early licensee for the launch of brands like Pokemon, Care Bears, Eddie Bauer, and Yo Gabba Gabba.
Jennifer Zivic is a seasoned director with experience in the manufacturing and licensing of consumer products. She began her career at Taratoy Corporation in the Kid‘s Stationery Division, where she served as director of marketing and product development
. At Taratoy, she introduced new Barbie, Hot Wheels and Polly Pocket lines of stationery products for kids and novelty stationery product lines for Peeps and Felix the Cat. Zivic also spent seven years with Mattel Toys in various roles, where she managed Sesame Street and Barbie businesses.
Zivic was also director of licensing – Soft Lines at HIT Entertainment, and was responsible for managing and growing HIT‘s soft lines business, including children‘s marketplace.
The company also announced the appointment of publishing industry executive Jon Rosenberg, who will represent Fitz Roy‘s slate of properties throughout the publishing industry and veteran development executive Richard Oren, who will be the agent handling promotional opportunities for the company.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
