Sports
Ferrari CEO embraces Hindi mantra at India awards
Benedetto Vigna calls “hoga kaise nahi” perfect expression of brand philosophy.
MUMBAI: Ferrari’s boss didn’t just visit India he came back speaking fluent aspiration. Benedetto Vigna, CEO of Ferrari, revealed at the CNBC-TV18 India Business Leaders Awards 2026 on 14 March that a Hindi phrase he heard during his trip “hoga kaise nahi” (how will it not happen) perfectly captures the Italian marque’s relentless drive to redefine what’s possible.
Speaking on stage in Mumbai, Vigna described the line as a sharper, more powerful version of Ferrari’s own mantra, “We redefine the limit of the possible.” He said the phrase struck him instantly, “It is much shorter, better and more effective.”
Vigna stressed that Ferrari’s strategy has never been about chasing volume. “We don’t sell. We want people to fall in love with what we do,” he explained. The company continues to develop a diverse range hybrids, pure combustion engines and full electrics while staying true to the emotional pull that makes customers aspire to own one.
The comment came during a wider discussion on leadership and innovation, where Vigna shared another guiding principle, “Learn from everyone, everywhere. I have not met a person from whom I could not learn anything.”
In a room full of India’s business elite, the Ferrari CEO turned a simple Hindi expression into the evening’s most memorable line proving that sometimes the fastest way to accelerate isn’t with horsepower, but with the right four words.
