Sports
Ferrari CEO embraces Hindi mantra at India awards
Benedetto Vigna calls “hoga kaise nahi” perfect expression of brand philosophy.
MUMBAI: Ferrari’s boss didn’t just visit India he came back speaking fluent aspiration. Benedetto Vigna, CEO of Ferrari, revealed at the CNBC-TV18 India Business Leaders Awards 2026 on 14 March that a Hindi phrase he heard during his trip “hoga kaise nahi” (how will it not happen) perfectly captures the Italian marque’s relentless drive to redefine what’s possible.
Speaking on stage in Mumbai, Vigna described the line as a sharper, more powerful version of Ferrari’s own mantra, “We redefine the limit of the possible.” He said the phrase struck him instantly, “It is much shorter, better and more effective.”
Vigna stressed that Ferrari’s strategy has never been about chasing volume. “We don’t sell. We want people to fall in love with what we do,” he explained. The company continues to develop a diverse range hybrids, pure combustion engines and full electrics while staying true to the emotional pull that makes customers aspire to own one.
The comment came during a wider discussion on leadership and innovation, where Vigna shared another guiding principle, “Learn from everyone, everywhere. I have not met a person from whom I could not learn anything.”
In a room full of India’s business elite, the Ferrari CEO turned a simple Hindi expression into the evening’s most memorable line proving that sometimes the fastest way to accelerate isn’t with horsepower, but with the right four words.
Sports
Pluckk partners Pickleball Maharashtra Open 2026 as freshness partner
Event from 1 to 3 May in Mumbai to feature clean-label food and experience zone.
MUMBAI: Game, set, snack because even the fastest rallies need a fresh refill. Pluckk, a fresh food-focused digital brand, has been named the Official Freshness Partner for the Pickleball Maharashtra Open 2026, set to take place from 1 to 3 May at the Andheri Sports Complex in Mumbai. Organised by the Maharashtra Pickleball Association, the tournament brings together a growing community around one of India’s fastest-rising sports.
As part of the partnership, Pluckk will introduce an on-ground ‘Experience Zone’, offering athletes and attendees access to quick, clean and functional food options throughout the three-day event. The spread will include 100 per cent natural tender coconut water, cold-pressed juices and plant-based protein bars, all positioned as no-added-sugar, no-preservative alternatives.
The collaboration reflects a broader shift in sports culture, where nutrition is becoming as central as performance. Pickleball’s rapid rise from a niche pastime to a fitness-driven community sport has created space for brands to plug into lifestyle narratives beyond the game itself.
For Pluckk, the association is as much about visibility as it is about positioning. By embedding itself within an active sports ecosystem, the brand is pitching fresh, clean eating as a seamless extension of movement, recovery and everyday wellness.
With the Maharashtra Pickleball Association aiming to expand the sport’s reach and engagement, the addition of nutrition-led experiences adds another layer to the event’s appeal. And for players and spectators alike, the message is clear: staying energised on court now comes with a side of clean convenience.
