Sports
Faasos launches cricket-themed campaign with Coca-cola India
Slap Hand Freebie in Mumbai and Match Day Apology Cards in Chennai, Ahmedabad turn T20 viewing into a noisy ritual.
MUMBAI: Faasos just turned match-day madness into a menu item because when T20 fever hits, even your neighbours deserve an apology (and your wraps deserve a ritual). Faasos, in collaboration with Coca-cola India, has rolled out a playful cricket-themed campaign during the ongoing T20 season, celebrating the chaotic, emotional, superstition-laced way India watches the game. The initiative transforms everyday viewing into a shared, noisy celebration across homes, friend groups, and cities complete with city-specific executions that lean into the humour and high drama of live matches.
In Mumbai, Faasos introduced the Slap Hand Freebie, a fun, hand-shaped prop that lets fans express raw joy or frustration with a satisfying slap during big moments. In Chennai and Ahmedabad, deliveries come with a cheeky Match Day Apology Card, giving viewers a light-hearted way to say sorry in advance to partners, family, bosses, or neighbours for the shouting, jumping, and general lack of attention during the game.
Tapping into cricket’s famous superstitions from sitting in the same spot to performing the same actions Faasos launched Special Match Day Ritual Combos that encourage fans to order the same wrap and Coke every match, turning the meal into a “lucky” part of their viewing routine.
Rebel Foods (Faasos’ parent) CMO Nishant Kedia said, “Cricket in India, especially during the T20 season, is an emotional experience. We didn’t want to just ride the cricket wave. We wanted to celebrate the experience of the fans whether it is the noise, the nervousness, or the superstitions.”
The Coca-cola India tie-up adds prizes, fans stand a chance to win 24 match tickets, trophy keychains, signed cricket balls, and official merchandise with every eligible order during the campaign period.
Amplified by cricket-loving Instagram influencers capturing real-time reactions and fan behaviour, the campaign is live in Mumbai, Chennai, and Ahmedabad with tailored activations for each city.
In a season where every boundary sparks joy or despair, Faasos has cleverly slid itself into the ritual proving that sometimes the best way to enjoy the game is with a wrap in one hand, a Coke in the other, and an apology card ready for whoever’s sitting nearby.
Sports
Kaacon Sethi retires as CMO of Dainik Bhaskar Group after 12 years
Led brand, content and revenue innovation across media, sports and entertainment.
MUMBAI: After nearly a dozen years of shaping narratives and building brands, Kaacon Sethi is signing off from the marketing playbook at least for now. The long-time chief marketing officer at Dainik Bhaskar Group has stepped down, bringing to a close a 12-year stint that saw her steer the organisation through evolving media and revenue landscapes.
During her tenure, Sethi worked at the intersection of advertising, content and commerce collaborating closely with advertisers to craft client solutions and develop content-led offerings that went beyond traditional formats. Her role increasingly focused on aligning editorial strengths with brand objectives, unlocking new revenue streams in a media ecosystem undergoing rapid transformation.
Her journey at Bhaskar, she noted, was among the most defining phases of her career, one that allowed her to build, experiment and contribute across marketing, branded content and business strategy. From strengthening market presence to driving newer initiatives such as “Urban Bharat”, her work reflected a broader shift in how media organisations approach audience engagement and monetisation.
Sethi also highlighted the collaborative environment within the organisation, describing it as a space where ideas were tested, debated and pursued with conviction, an approach that helped shape several of the group’s marketing and content innovations over the years.
With experience spanning media, entertainment and sports marketing, her exit marks the end of a significant chapter not just for her but also for the organisation’s evolving marketing strategy.
For now, Sethi plans to take a short break before moving on to the next phase of her career. If the past 12 years are any indication, the pause may be brief but the impact is likely to linger longer.
