Sports
Faasos launches cricket-themed campaign with Coca-cola India
Slap Hand Freebie in Mumbai and Match Day Apology Cards in Chennai, Ahmedabad turn T20 viewing into a noisy ritual.
MUMBAI: Faasos just turned match-day madness into a menu item because when T20 fever hits, even your neighbours deserve an apology (and your wraps deserve a ritual). Faasos, in collaboration with Coca-cola India, has rolled out a playful cricket-themed campaign during the ongoing T20 season, celebrating the chaotic, emotional, superstition-laced way India watches the game. The initiative transforms everyday viewing into a shared, noisy celebration across homes, friend groups, and cities complete with city-specific executions that lean into the humour and high drama of live matches.
In Mumbai, Faasos introduced the Slap Hand Freebie, a fun, hand-shaped prop that lets fans express raw joy or frustration with a satisfying slap during big moments. In Chennai and Ahmedabad, deliveries come with a cheeky Match Day Apology Card, giving viewers a light-hearted way to say sorry in advance to partners, family, bosses, or neighbours for the shouting, jumping, and general lack of attention during the game.
Tapping into cricket’s famous superstitions from sitting in the same spot to performing the same actions Faasos launched Special Match Day Ritual Combos that encourage fans to order the same wrap and Coke every match, turning the meal into a “lucky” part of their viewing routine.
Rebel Foods (Faasos’ parent) CMO Nishant Kedia said, “Cricket in India, especially during the T20 season, is an emotional experience. We didn’t want to just ride the cricket wave. We wanted to celebrate the experience of the fans whether it is the noise, the nervousness, or the superstitions.”
The Coca-cola India tie-up adds prizes, fans stand a chance to win 24 match tickets, trophy keychains, signed cricket balls, and official merchandise with every eligible order during the campaign period.
Amplified by cricket-loving Instagram influencers capturing real-time reactions and fan behaviour, the campaign is live in Mumbai, Chennai, and Ahmedabad with tailored activations for each city.
In a season where every boundary sparks joy or despair, Faasos has cleverly slid itself into the ritual proving that sometimes the best way to enjoy the game is with a wrap in one hand, a Coke in the other, and an apology card ready for whoever’s sitting nearby.
Sports
Sun TV sues Chennai Super Kings over use of Jailer, Coolie music in IPL promo
Network seeks Rs 1 crore in damages as Madras High Court directs CSK to confirm songs removed from jersey launch video
CHENNAI: A legal battle has erupted even before the first ball of IPL 2026 is bowled. Sun TV Network has moved the Madras High Court accusing Chennai Super Kings of copyright infringement over the alleged use of music, background scores and dialogues from the Rajinikanth films Jailer, Jailer-2 and Coolie in a promotional video for the franchise’s new jersey.
The commercial suit, filed by Sun TV Network Limited against Chennai Super Kings Cricket Limited and three of its officials, claims the IPL franchise used copyrighted audio content without obtaining a licence from the rights holder.
Justice Senthilkumar Ramamoorthy heard preliminary submissions in the matter before adjourning the case to March 16. The court also directed CSK to file an affidavit confirming its statement that the songs in question are no longer being used in the team’s promotional material.
The suit names CSK chief executive and managing director Kasi Viswanathan, head of finance Avinash Sridharan and head of content Radhakrishnan Sreenivasan as defendants alongside the franchise company.
According to Sun TV, CSK released a promotional video on March 1 to unveil its IPL 2026 jersey across social media platforms including Instagram, X, YouTube and Facebook. The video allegedly incorporated audio tracks, background scores and dialogues from Jailer, its upcoming sequel Jailer-2 and Coolie — all Rajinikanth projects produced by Sun Pictures, the film production arm of Sun TV Network.
Jailer, released in 2023, emerged as one of the biggest Tamil box-office hits of the year. Its soundtrack by Anirudh Ravichander, particularly the viral track Hukum, became a staple across social media and stadium events. Sun TV told the court that Anirudh Ravichander had been engaged under agreements that vest all rights in the films’ music with the producer, making Sun TV the exclusive copyright holder authorised to license the music.
The network alleged that the content was used at several points in the video, including scenes depicting the arrival of CSK captain MS Dhoni at the team camp, to amplify the promotional appeal of the campaign. It argued that the video was designed to promote the team’s merchandise, including its IPL 2026 jersey sold online at around Rs 2,399, thereby generating commercial gain from copyrighted material.
Sun TV has sought a permanent injunction restraining CSK from using any songs, dialogues or background scores from its films across platforms including social media, stadium broadcasts and promotional campaigns. It has also demanded Rs 1 crore in damages and asked the court to direct the franchise to disclose revenues generated from the promotional campaign that allegedly used the copyrighted music.
Senior counsel J Ravindran, appearing for Sun TV, told the court that CSK had stopped using the songs after receiving an e-mail objecting to their use. Ravindran nevertheless urged the court to ensure that the franchise does not repeat the alleged infringement.
Senior counsel PS Raman, representing CSK, informed the court that the tracks from Jailer, Jailer-2 and Coolie had already been removed from the promotional video. Raman also assured the court that the franchise would obtain proper licences if it uses such material in the future.
With the IPL season approaching and the dispute now in court, the clash has added an unexpected off-field contest to cricket’s biggest league — one that will be fought not with bats and balls, but with copyrights and court orders.
