ESPN Star Sports to handle DD’s ad sales for Champions Trophy

NEW DELHI: Doordarshan is telecasting live the ICC Champions Trophy 2009 being held in South Africa.

Sources said the ad sales is being handled by ESPN Star Sports. The advertisement revenue for the telecast by Doordarshan will be split on a 75:25 basis as specified in the Sports Broadcasting Signals (mandatory sharing with Prasar Bharati) Act 2007.

An agreement has been entered into with the rights holder ESPN Star Sports under the specified Act.

The matches are shown on DD National and are also available on Prasar Bharati’s DTH, DD Direct Plus.