Kids
Escalating violence in children’s TV in the US is a crisis for parents
MUMBAI: Despite years of studies linking |
A poll conducted in the US has found that 82 per cent of the respondents stated that such violence is a major concern for them as parents. The poll, conducted by the American Business Research Corporation (ABRC), also found that nine in ten believed that violence in children‘s programming had a serious negative impact on their children and eight in ten felt that such programming created serious behavioural problems for them as parents, now and into the future. The study was designed to explore the content, educational and social values most sought after by parents of children at or earlier than pre-school ages, with an eye toward helping the industry develop programs more appropriately targetted to accomplish those objectives. Earlier studies have shown that children‘s TV shows can contain as many as 20 violent acts each hour and that children who watch a lot of television are more likely to think that the world is a mean and dangerous place. Another point revealed by the ABRC poll was the fact that eight in ten parents were also extremely interested in any programming that might help their children make the transition from home life to the pre-school environment. ABRC senior research director Karen Drew says, “Respondents believe there are just too few shows currently airing that meet their demand for non-violent, educational fare. While some cited Sesame Street, Blues Clues and Dora the Explorer as excellent programming, many expressed a strong demand for more variety”. ABRC however adds that the message may be slowly sinking in. Both new and old entertainment companies are now working on projects to fit this bill. Nick Jr., for example, recently announced a new spin-off of its popular Dora the Explorer series based on one of that show‘s characters, Diego, titled Go, Diego, Go. The show‘s curriculum goals are based on using observational skills and scientific tools to learn the accurate traits of the animal featured in each day‘s adventure. Also ushering in a new trend is newcomer Corner Stone Animation which recently announced their latest series Betsy‘s Kindergarten Adventures. Created by pre-school teacher Betsy Quinn and award-winning animator Fred Crippen, the animated TV show for children aged 1-6, is specifically designed to be a fun, non-violent programme |
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
