Kids
Elephant Capital acquires stake in Amar Chitra Katha
MUMBAI: Elephant Capital has acquired stake in children‘s book publisher Amar Chitra Katha (ACK) for around Rs 220 million.
While the percentage of the stake is not disclosed, it is learnt that it is close to 30 per cent. The investment will be made through Elephant Capital‘s Mauritian subsidiary, Tusk Investments Fund 1.
Said Elephant Capital LLP Managing Partner Gaurav Burman, “We believe there is a huge amount of value in ACK and look forward to working with the team to fully realise the potential the business holds. I believe this will be a very successful investment for Elephant Capital.”
While Elephant Capital‘s co-investment vehicle will invest 500,000 pounds, Burman will invest 300,000 pounds.
Besides, the company will appoint two directors to the board of ACK, Gaurav Burman and Amit Jain, who will represent one-third of the board seats.
Gaurav Burman, incidentally, is the son-in-law of Lalit Modi. His company Elephant Capital Invests invested $ 10 million in Global Cricket Ventures that bagged the digital and mobile rights for IPL till 2017.
Amar Chitra Katha is one of the leading children‘s media companies in India with a catalogue of over 500 print and 100 digital products and 25 proprietary characters with pan-Indian recognition.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
