Kids
Educational TV has positive effects on toddlers, preschoolers
MUMBAI: A new study in the US suggests that educational television programmes are successful in broadening young children‘s knowledge, affecting their racial attitudes and increasing their imaginations.
A study has been published in the November issue of Pediatrics, the official journal of the American Academy of Pediatrics.
Researchers Dimitri A. Christakis, Michelle M. Garrison and Rupin R. Thakkar, MD, of the Child Health Institute, conducted a systematic literature search and identified a total of 376 articles dealing with children and television. Of these, 12 met the criteria of being a controlled trial. The 12 studies were conducted between 1973 and 2000 and focused specifically on television content viewed by children under age six and its impact on learning, racial preference, aggression, pro-social behaviour, self-regulation and imagination. None of these studies looked at infant television viewing or examined the content of videos designed for
children.
The research found that there is evidence to suggest that educational television programs, such as Sesame Street and Mister Rogers can aid in the acquisition of general knowledge plus improve overall cognitive knowledge among young children.
There is also evidence in the literature
that children‘s imaginative play can be positively affected by television content. Furthermore, there is evidence that educational television programming that emphasizes diversity can improve children‘s racial attitudes.
On the negative side, there is evidence that television viewing can increase a child‘s display of aggression. Children who watch aggressive programmes and cartoons with lots of violence can be more likely to engage in
aggressive behavior than those that do not.
Dr. Christakis says, “The bottom line is that content is key — high-quality educational programming can have a positive effect on children under age six. However, much more research is needed. It was disappointing that there are so few rigorous controlled trials of something that is so important and so prevalent.”
The study‘s researchers also stress the importance of AAP recommendations that parents avoid letting their children under age 2 watch television and that parents exert caution — such as setting limits on TV viewing, helping children develop media literacy skills to questions, analyze and evaluate TV messages, and taking an active role in their children‘s TV viewing — for children over age 2.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
