Kids
EdizPiemme looking to outsource 3D animation to Indian studios
CANNES: Italy based kids books publisher EdizPiemme plans to create a 3D feature around its popular character Geronimo Stilton and is here at Mipcom Junior looking for European co-production partners. Interestingly the publisher plans to outsource a part of its animation production work to India. Geronimo Stilton – created by a “secret” author working with EdizPiemme five years ago – has featured in more than 100 titles (128 pages each) which have sold more than 10 million copies in Italy alone. The titles have been translated into 33 languages the world over. |
Geronimo is an academic-looking mouse, who, like a kind teacher guides and tutors children through the illustrated book, teaching them everything from how diamonds are created to how a rainbow is formed. Says International Characters (a company which is helping EdizPiemme‘s in its international expansion) Pietro Marietti, “We are looking to produce an animated feature around Geronimo for a global audience, because we believe that the character lends itself very well to animation too.” He adds, “We plan to co-produce Geronimo with European partners and will outsource part of the work to Asia and probably India if they can give us outstanding 3D quality. India is on our radar because we are aware that a lot of animation production work from Italy and France is already being done there.” Marietti says the company would like to publish Geronimo in Hindi and is looking to tie up with Indian book distributors for the same. “We are looking to attend the biggest book fair in India,” he says. With Disney‘s Mickey Mouse increasingly scurrying around in India thanks to the launch of the Disney Channel, will we see another mouse also looking for the Indian cheese? Who knows? If Marietti could have his way and he finds the right connection, Geronimo might actually enjoy a lot more than that. |
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
