Sports
DriveX launches trust-focused campaign for Consumer Rights Day
Film celebrates rider journeys in $15bn pre-owned two-wheeler market.
MUMBAI: DriveX just wheeled out a trust triumph because on Consumer Rights Day, the real journey isn’t on two wheels; it’s the bond between rider and reliable ride. DriveX, India’s leading refurbished two-wheeler brand, unveiled a new brand campaign on World Consumer Rights Day 2026 that spotlights the everyday journeys of millions of commuters and the trust underpinning consumer-brand relationships. The heartfelt short film captures real-life moments across South Indian cities: students dashing to interviews, parents juggling duties, gig workers enduring long shifts and professionals kicking off their day at dawn.
For many, a bike or scooter isn’t mere transport, it’s independence, opportunity and a steadfast companion through life’s grind. The campaign underscores that pre-owned doesn’t mean second-best, especially with DriveX’s 300 plus quality checks, transparent pricing, easy finance options and customer-first initiatives like DriveX Direct.
DriveX CEO Devesh Taparia said, “World Consumer Day reminds us that trust is built when brands put their customers at the centre. For millions of riders, a two-wheeler enables work, mobility and opportunity. With this campaign, we wanted to recognise that connection and reinforce DriveX as the right choice for reliable pre-owned two-wheelers.”
India’s pre-owned two-wheeler market, valued at over $15 billion, remains vital for affordable mobility but has long been fragmented, raising concerns over quality, transparency and documentation. DriveX is addressing these pain points through verified vehicles and structured processes, delivering a more dependable buying experience.
In a world where commutes can feel like chaos, DriveX isn’t just selling wheels, it’s handing riders the quiet assurance that their bike will show up every day, just like the ambitions it carries.
Sports
JioStar terminates Bangladesh IPL and WPL broadcast rights deals
Payment defaults lead to licence cancellations and potential legal action.
MUMBAI: When the money stops flowing in cricket’s biggest cash cow, even the sub-licence holders can find themselves suddenly bowled out. JioStar India Private Limited has terminated its Bangladesh sub-licence agreements for the Indian Premier League (IPL) and Women’s Premier League (WPL) after the counterparty, Excel Lead IT Solutions FZ-LLC (holding company of broadcaster T-Sports), failed to clear outstanding dues.
The agreements, originally signed with Viacom18 (now part of JioStar) and later novated to Excel Lead, covered digital media rights for the IPL and WPL in Bangladesh for the 2023–27 seasons. In early January 2026, JioStar issued a demand notice for unpaid amounts related to the IPL 2025 and WPL 2025 seasons. Despite providing full access to matches and allowing complete commercial exploitation, the dues remained unpaid even after the cure period expired.
As a result, all licensed rights have automatically reverted to JioStar. The company has demanded immediate payment of all outstanding dues along with overdue interest and costs, and has instructed Excel Lead (T-Sports) to immediately cease any broadcast, streaming, promotion or exploitation of the rights in Bangladesh. Any continued use would constitute unauthorised exploitation.
JioStar is also considering legal proceedings, including interim and injunctive relief, to protect the commercial value of these high-profile cricket properties.
In a separate development, JioStar has invoked arbitration against Green Bean Sports Marketing (an affiliate of Gazi TV Bangladesh) over a sublicensing agreement for IPL television media rights in Bangladesh for the 2023–27 seasons. The agreement was terminated in January 2025 due to contractual breaches and payment issues.
Industry sources say JioStar remains confident in the judicial process and is determined to recover all outstanding amounts, including interest and litigation costs, in full.
The developments highlight a growing zero-tolerance approach by rights holders towards payment defaults and unauthorised exploitation in South Asia’s lucrative sports media market, where marquee cricket properties continue to command premium valuations.
In the high-stakes game of cricket broadcasting, it seems JioStar has decided that when payments don’t come, the game stops and the rights go back to the rightful owner.
