Kids
DQE’s Peter Pan off to Israel
MUMBAI: Hyderabad-based DQ Entertainment has signed a broadcast acquisition deal for one of its properties by Noga Communications Ltd., Israel‘s leading independent television producer and broadcaster.
As per the agreement, Noga will hold the rights to broadcast The New Adventures of Peter Pan for the region of Israel utilising multiple channels over a four-year period.
The New Adventures of Peter Pan, is a 26×22 3D stereoscopic animated TV series being produced with a global budget of approximately ?10 million in high-end 3D stereoscopic CGI that is likely to be broadcast by the beginning of 2012.
The series is being produced by DQE and France-based Method Animation in association with France Televisions and ZDF Group, Germany, as co-production partners.
Said DQE chairman and CEO Tapas Chakravarti, “Noga‘s reach in the region is unquestioned and they are the perfect partner to showcase this high quality iconic property. This deal will provide further impetus in monetizing our content across different platforms and verticals in this region. This property has a tremendous brand value and we are confident that the broadcast on Noga‘s channels will provide us the visisbility and reach for the correct target audience for our content.”
Noga broadcasts programmes through its channels ‘The Children Channel‘, ‘Channel 8‘ and ‘Logi Channel‘. The company has extensive brand presence within the Israeli market to multifaceted entertainment.
DQE screened the high-definition trailers of The New Adventures of Peter Pan at the recently concluded Mipcom in Cannes that was well received by the audience that included many leading industry and media personnel.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
