Kids
DQE to produce ‘Toomai The Story of an Elephant Boy’
| MUMBAI: Hyderabad-based DQ Entertainment (DQE) has announced the development and production of the live action TV series, Toomai – The Story of an Elephant Boy. |
Adapted from Rudyard Kipling‘s Toomai of the Elephants, the show has an estimated production budget of $ 10.9 million – $12.3 million that will be raised through pre-sales. |
The series is due for completion by late 2010 for an early 2011 release and is supported by ABC, Australia and other major global broadcasters. DQE will premiere trailers of the live action series at Mipcom, Cannes, along with pre-sales agreements with major European broadcasters and distributors. Targeting the under 14-year-olds, the cast of the series will consist of three actors from Europe and one from India. Says DQE Group CEO Tapaas Chakravarti, “We are delighted to bring Rudyard Kipling‘s classic character ‘Toomai‘ to life for a whole new generation of children. We are grateful for the starting support from ABC, Australia and expecting more confirmations post the Cannes Mipcom festival.” |
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
