Kids
DQE, Sony sign home entertainment deal for 3 animated series
MUMBAI: DQ Entertainment (DQE), the Hyderabad-based animation, gaming and entertainment company, has partnered with Sony Pictures Home Entertainment (SPHE) to release its three animated properties on home video.
Earlier in November, DQE had appointed SPHE as the representative for Twisted Whiskers, Balkand and Ravan in South Asia.
Under the new agreement, SPHE will have the exclusive rights for the home video distribution of DQE-produced TV series – Casper, Sandra and the Indian TV feature Omkar in the same region.
Said DQE Chairman and CEO Tapaas Chakravarti, “We are happy that SPHE has acquired more of DQE‘s properties to add to their home video offering in South Asia. We believe Casper and Sandra, which already have a fan following around the world, will be hugely popular with young viewers in this region while Omkar will fascinate and educate children in the mythology genre.”
Casper‘s Scare School is a 52×11‘ 3D animated TV series, co-produced with MoonScoop, France and Classic Media, USA. The series premiered in Canada on YTV and TF1 in France. The property in now broadcast on Viacom18‘s kids‘ channel – Nick across South Asia.
Meanwhile, Sandra is a 52×11‘ animated TV series, co-produced by DQE and IMIRA, Spain. The property has been acquired by Disney India for broadcast in India.
Omkar, a DQE home production, is a 70‘ animated TV series. The property is set to debut on Turner Entertainment Networks‘ kids channels.
Said SPHE India country manager Keith Ribeiro, “This deal allows us to increase our output with more animation product from DQE. Casper and Sandra have played exceptionally well in Western markets and I have no doubt these will deliver in the South Asian home entertainment arena as well. Omkar is a product which will resonate with consumers across multiple generations, inspired by mythology but captivated by the method in which the story is brought to life.”
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
