Kids
DQE inks multiple merchandising deals for Jungle Book
MUMBAI: DQE, the animation, gaming, live action entertainment production and distribution company, has inked an exclusive publishing licensing deal for The Jungle Book with Egmont Verlagsgesellschaften GMBH, Germany, and a non-exclusive deal with Beltex SA, Belgium, for retailing Jungle Book based products in Germany, Austria and Switzerland through ZDF Enterprises, its merchandising agents in Germany.
Under the terms of the agreement, Egmont would have the rights to manufacture and distribute German language books in a variety of different formats such as character books, friendship books, school diaries, pop-up books, comic books, painting books and poster books.
While Egmont has been granted publishing rights for The Jungle Book in German speaking Europe, DQE will receive a royalty on sales through this deal in addition to a substantial upfront payment as a minimum guarantee amount.
Under the terms of the agreement of the non-exclusive deal with Beltex for The Jungle Book, the Belgium company has been authorised to manufacture and distribute bed linen and other similar products based on the character license of The Jungle Book. Beltex has been provided the rights for retailing the products in Germany, Austria and Switzerland.
Said DQE Group chairman and CEO Tapas Chakravarti, “ Egmont has a great track record and penetration in the German speaking European markets and we believe that we have made the right choice in partnering with Egmont for The Jungle Book publishing. This is the beginning of a new and strategic relationship and we look forward to our continued association with them. On the other hand, this is our second deal with Beltex, this time for Germany, Austria and Switzerland for bed linen. We are sure The Jungle Book franchise will prove to be very successful and beneficial to all our partners.”
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
