Kids
DQE in toy licensing pact with UK-based Mookie Toys
MUMBAI: Hyderabad-based DQE has entered into an exclusive toy licensing agreement for its 3D animated series The Jungle Book with UK based company Mookie Toys Ltd ( Mookie).
Under the terms of the agreement through DQE‘s licensing agent Copyright Promotions Licensing Group Ltd (CPLG), Mookie has acquired the Toy licensing rights for The Jungle Book in the UK, Republic of Ireland and the Channel Islands.
Commented DQE Group Chairman and CEO Tapaas Chakravarti, “This agreement will open up a number of new verticals for maximising our profits from The Jungle Book as we continue to expand licensing and distribution opportunities. The 3D series has already become a hugely popular television programme in countries that have started airing. We remain hugely optimistic that the licensing and merchandising of this iconic property will gain further momentum during 2011. With the expertise Mookie has in toy manufacturing we believe that we have associated with the right partner for manufacture of toys of this classic property. The deal has great strategic significance as this validates DQE‘s constant pursuit to reach audiences and markets”
The agreement allows Mookie to sell toy merchandise of Jungle Book including wheeled bicycles; tri-scooters; tricycles; balance bikes; sit N rides; play balls, outdoor activity centres and slides. DQE will receive a substantial amount of upfront payment as minimum guarantee from this agreement that covers the outdoor play and ball categories for a three-year period.
Mookie will use multiple distribution channels for retail including High Street, Mass Market, Independents and online.
Mookie Toys is an outdoor toy manufacturer and distributor for several well-known brands such as Peppa Pig, Noddy, Rupert Bear, Toy Story, Fire Man Sam, Ben 10, Mr. Men, Postman Pat, Disney‘s characters like Little Mermaid, Cars, Snow White, and Winnie the Pooh.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
