Kids
DQE in deal with Israeli firm for home video of Jungle Book
MUMBAI: Hyderabad-based DQ Entertainment has signed a home video distribution deal with Play Records Marketing & Distribution Ltd (Play Records), Israel for its 3D animated TV series, The Jungle Book.
Under the terms of the agreement, Play Records has been awarded the home video distribution rights for the 52, eleven-minute TV series of The Jungle Book in Israel over a period of three years for which the company will receive a minimum guarantee as upfront payment for the license. It will also be entitled to a royalty on future sales during the license period.
DQE chairman and CEO Tapaas Chakravarti said, “Play Records are leaders in home video distribution market in Israel and it is only logical for us to associate with them for an iconic and classic property like The Jungle Book. This deal falls perfectly in line with our global plans and is strategically very important for us since it will pave the way for more revenue opportunities in this region. We believe that this is the beginning of a long lasting and mutually beneficial collaboration with Play Records.”
The Jungle Book has already been sold in multiple countries around the world for broadcasting, licensing and distribution. This is the first time DQE has entered the strategically important home video distribution market in Israel .
The home video distribution market in Israel has steadily increased its output and is increasingly embracing digital animated content. Play Records is a leading home video distributor in this region and already holds image rights for other popular digital brands.
DQE has previously announced a broadcasting deal with Noga Communication for The Jungle Book in Israel.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
