Kids
DQE in co-production deal for Lassie and Friends series
MUMBAI: Hyderabad-based DQE has, in association with French Broadcaster TFI, signed a co-production deal with French production company Super Prod and France-based Story Board Animation with a global pre-sales budget of Euro 7 million.
Super Prod will hold the rights of the French version of the 52-episode animated series Lassie and Friends, being co-developed by DQE with Classic Media – UK for worldwide distribution, particularly for the French-speaking Europe (France and domestic territories like Monaco, Andorra, French-speaking Switzerland and Belgium).
Lassie and Friends is a fast-paced, action-packed drama, loaded with suspense, charm and comedy. It has Lassie living in our modern world and involved in new adventures along with her friends.
Comments DQE Group Chairman and CEO Tapas Chakravarti, “The heart-warming response Lassie and Friends has received at Cannes has given us confidence in our endeavour to reincarnate the world‘s most loved canine. Lassie, in her new animated avatar, going into production shortly, will surely be loved by audiences across the world. We are grateful to our long-standing partners ZDF, Classic Media and TF1 for their continued support in our initiative to resurrect classical properties and welcome Super Prod on this new journey.”
The series, in dazzling animation, is targeted at children between 5 to 10 years.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
