Kids
DQE gets Rs 465 mn service contract for Little Prince
| MUMBAI: Hyderabad-based DQ Entertainment, which inked a co-production agreement with Europe-based Method Animations for television series The Little Prince, will receive €7.13 million ( Rs 464.7 million) for delivering specialised CGI work. Part of this work may take place in Europe based on the pipeline necessities. |
The 3D animation series, inspired from the books written by Antoine de Saint-Exupery, will be built on a global budget of approximately €18 million (Rs 1.31 billion) and will take 65 weeks to get executed completely. Says Method Animation Group CEO Aton Soumache, “We are confident that the synergies from our joint efforts will continue to produce such global brands that will entertain children across all boundaries and help us to keep up with healthy growth.”
DQE will own additional global backend rights to The Little Prince, which, the company claims, has estimated substantial global sales over the following five to seven years along with the other European co-producers and is investing in co-production.
Says DQE Group chairman & CEO Tapaas Chakravarti, “We are producing successful brands which have a track record globally including sales of millions of copies of books and successful licensing. In continuation to this strategy is our deal on ‘The Little Prince‘ as a co-production by DQ Entertainment group with Method Animation.”
On the broadcasting front, while France 3, LLPTV (France), WDR (Germany) and Rai (Italy) have been signed in as broadcast partners for The Little Prince, Sony BMG will hold the home video rights.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
