Kids
DQE, Classic Media ink co-development deal
MUMBAI: Animation, gaming and entertainment company DQ Entertainment (DQE) has partnered with US-based Classic Media to co-develop an animated TV series based on the legendary character Lassie. Under the agreement, DQE will not only co-produce the series along with Classic Media (owner of the Lassie brand) and its affiliate in France and Ireland, but will also be able to commercially exploit the brand along with the partners.
French broadcaster M6 and German broadcaster ZDF will be the broadcast partners for this new project. |
Says DQ Entertainment chairman & CEO Tapaas Chakravarti, “Our association as production and distribution partners with Classic Media after the successful debut of CGI “Casper‘s Scare School” now gets into another long term artistically and commercially fruitful relationship with the co-development of TV series in 3D animation. We are also happy that we will draw on the creative and commercial experience of Classic Media, M6 and ZDF Group along with our other French and Irish affiliates for this co-development.” Lassie, a brave and loyal collie dog, first appeared in Eric Knight‘s 1940 novel, Lassie Come-Home. She was so well received that, in 1943, MGM Studios debuted the canine heroine in her first silver-screen appearance alongside Hollywood legend Elizabeth Taylor, followed by 10 more feature films in the 40s and 50s -the first eight of which grossed over $285 million.In 1954, Lassie made her small-screen debut in an Emmy® Award-winning television series that continued to air for 19 seasons – making it one of longest-running series in television history.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
