Kids
DQ Entertainment strikes content deal with Turner
MUMBAI: Hyderabad-based animation, gaming and entertainment company DQ Entertainment (DQE) has partnered with Turner Entertainment Networks Asia (TENA) for two exclusive animated features.
As per the deal, Turner‘s kids channel Cartoon Network will air DQE produced animated series Balkand and Ravan in 2009.
TENA has already acquired 21 animation series from the Indian region.
DQE Group chairman and CEO Tapaas Chakravarti said, “This strategic collaboration is in line with our objective of producing first class content for Indian audiences. We appreciate the foresight and dedication on the part of Turner to encourage production of local Indian content.”
“We have always believed in the vast potential of Indian animation and supported it from the forefront by acquiring and offering productions a national platform, providing creative support and by marketing them as we would our own animations,” added TENA VP – content Mark Eyers. “We are delighted to expand the slate of Indian animation with two more valuable additions and we are excited that DQE‘s upcoming Indian productions will have their world television premier on our networks.”
DQE produces animation for films, television series and console based games for a number of international production houses including Walt Disney Television Animation, Nickelodeon Animation Studios Inc., Electronic Arts, Marvel, American Greetings, NBC-Universal, BBC, M6, France 2, Method Animation and Atlantyca.
DQE has Iron Man, Casper, Pinky & Perky, Twisted Whiskers, Mikido, Little Nick and Le Petit Prince among other under production projects.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
