Kids
Doraemon and Chhota Bheem displace Jerry to become favourite characters among kids
MUMBAI: Viewers of kids’ television have shown a shift in their character preference, from the start of 2010 till now.
As per the latest Ormax Media’s Small Wonders study conducted in October, Doraemon and Chhota Bheem now rank as the No 1 and No 2 favourite television characters among the 6-14-year-olds across seven cities in India.
Interestingly, Jerry, who was the most favourite character in the last track conducted earlier this year, has lost a 49 per cent share to be displaced to the third position. Doraemon and Chhota Bheem have both seen a 40 per cent growth in their individual shares.
Among kids whose preferred channels were GECs (instead of kids channels), the top three favourite characters were Inspector Daya (CID), Daya (Tarak Mehta Ka Oolta Chashma) and Anandi (Balika Vadhu).
Small Wonders, a six-monthly kids’ study conducted by media research and consulting firm Ormax Media, is a syndicated study that ranks kids’ favourite characters on television, along with reasons for the same.
The study is conducted among kids in seven cities – Mumbai, Delhi, Kolkata, Ahmedabad, Hyderabad, Lucknow and Jalandhar. Around 2000 kids across SECs ABC are interviewed in every track.
Ormax Media claims that findings from Small Wonders can be used by channels as programming and communication inputs for their own characters. “The study also gives an overall understanding of the types of characters that are working, with reasons, thus giving an insight into the evolving traits and trends over a period of time,” the company said.
The subscribers of the report get the overall ranking of all characters, with reasons for preference, market and TG differences.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
