Kids
Doraemon and Chhota Bheem displace Jerry to become favourite characters among kids
MUMBAI: Viewers of kids’ television have shown a shift in their character preference, from the start of 2010 till now.
As per the latest Ormax Media’s Small Wonders study conducted in October, Doraemon and Chhota Bheem now rank as the No 1 and No 2 favourite television characters among the 6-14-year-olds across seven cities in India.
Interestingly, Jerry, who was the most favourite character in the last track conducted earlier this year, has lost a 49 per cent share to be displaced to the third position. Doraemon and Chhota Bheem have both seen a 40 per cent growth in their individual shares.
Among kids whose preferred channels were GECs (instead of kids channels), the top three favourite characters were Inspector Daya (CID), Daya (Tarak Mehta Ka Oolta Chashma) and Anandi (Balika Vadhu).
Small Wonders, a six-monthly kids’ study conducted by media research and consulting firm Ormax Media, is a syndicated study that ranks kids’ favourite characters on television, along with reasons for the same.
The study is conducted among kids in seven cities – Mumbai, Delhi, Kolkata, Ahmedabad, Hyderabad, Lucknow and Jalandhar. Around 2000 kids across SECs ABC are interviewed in every track.
Ormax Media claims that findings from Small Wonders can be used by channels as programming and communication inputs for their own characters. “The study also gives an overall understanding of the types of characters that are working, with reasons, thus giving an insight into the evolving traits and trends over a period of time,” the company said.
The subscribers of the report get the overall ranking of all characters, with reasons for preference, market and TG differences.
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
