Kids
Disney’s ‘Pirates of the Caribbean: At World’s End’ hits global box office record with $401 million
MUMBAI: Walt Disney Pictures‘ epic adventure Pirates of the Caribbean: At World‘s End, landed in the global box office record books and laid claim to the biggest opening in industry history with an unprecedented gross of $401 million in its first six days of release. This was announced by Walt Disney Studios Motion Picture marketing and distribution president Mark Zoradi. Pirates which rolled out on over 29,000 screens worldwide, showed on a record number of digital screens both domestically (1,064) and internationally (414) bringing the global total to 1,478. Pirates still has a few markets yet to open including India on 1 June and China On 12 June. | |
| |
According to an official announcement, domestically, Pirates of the Caribbean: At World‘s End raised its weekend estimate to $156 million (including Thursday night showings). The film set a new record for the four-day Memorial Day Weekend with its gross of $142 million (including Monday estimates), the film surpassed the previous high of $122.8 million set by “X2: X-Men United” in 2003. This figure surpasses the previous record of $382 million set by the six day opening of Spiderman 3 earlier this year. Pirates continues to please audiences around the world with exceptionally strong exit polls. Zoradi said, “We knew that audiences all over the world were excited to see Johnny Depp and the rest of the fantastic ‘Pirates‘ cast in this latest adventure, but this record-setting response at the global box office has been nothing short of incredible. ‘Pirates of the Caribbean: At World‘s End‘ now has the distinction of having the biggest opening in movie history, and we‘re extremely proud of that achievement. Credit goes to the multitude of talent both in front of and behind the camera. Jerry Bruckheimer, Gore Verbinski and their exceptional teams as well as the creative minds of writers Ted Elliott and Terry Rossio have proven to be the perfect recipe for success.” |
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
