Kids
Disney XD to unveil a ‘Sportstacular January’
MUMBAI: Disney XD, the multi-platform brand from the Disney stable showcasing a mix of live-action and animated programming for kids aged 6-14, will launch ‘Sportstacular January‘, a sports-themed programming lineup comprising gaming action, challenges and accomplishments.
As part of the month-long lineup, Disney XD Sportstacular January will feature the gaming action of Aaron Stone and skateboarding adventures of Zeke & Luther along with ‘desi‘ action of Cricket in Full Toss.
The action will also go on-ground with the Sportstacular XD Challenge 2010, beginning 5 January 2010 wherein kids will be seen undertaking a safe yet challenging ‘rock climbing contest‘ in a total of 200 schools across Bangalore, Chennai, Hyderabad and Delhi.
As a part of Sportstacular January Disney XD, viewers will get a chance to set a world record online as part of the Disney XD Gamer Showdown, presented by Bournvita on www.disneyxd.in. They will be required to play a set of 12 games which tests them on various skill sets.
The January programming feat will wrap with the television premiere of the first Disney XD original movie (DXDCOM) Sky Runners on 26 January at 10am.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
