Kids
Disney ups stake in Jetix to 96 per cent
MUMBAI: Walt Disney Co has entered into an agreement with Jetix Europe N.V. to boost its holding in the pan-European kid’s entertainment company to 96 per cent, at a price of $14.15 per share.
The agreement is an attempt to expand Walt Disney’s kids and family media business in Europe. Jetix Europe’s specialisation deals with TV channels, program distribution, and consumer products.
Post the completion of the transaction, which is expected to close before the end of 2008, Disney plans to obtain 100 per cent of the shares in the company. Disney previously held a majority share in Jetix.
The Jetix audience and distribution partners would be better served “through improved programming, more targeted branding, more integrated management, and implementation of company-wide synergies.”
“Television continues to be a strong brand builder for Disney around the world and this investment enhances our efforts to reach kids and families. By achieving operating efficiencies, we will have additional opportunities to create more family-friendly programming and locally-produced content across Europe,” Disney Media Networks co-chair and Disney-ABC Television Group president Anne Sweeney said.
Disney acquired its original interest in Jetix Europe (formerly Fox Kids Europe) when it procured Fox Family Worldwide from News Corp. in 2001.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
