Kids
Disney to premiere ‘Little Einsteins’ on Playhouse Disney block in October in US
MUMBAI: Disney‘s Little Einsteins, an engaging and inspiring new series for preschoolers, will premiere in a special primetime presentation from 9 October on the Disney Channel. Beginning 10 October, Little Einsteins will air in its regular timeslot, every morning during Disney Channel‘s Playhouse Disney programming block. |
Developed by The Baby Einstein Company, Playhouse Disney and an acclaimed team of children‘s television experts including Eric Weiner, the former executive producer of Dora the Explorer, the highly interactive Little Einsteins series takes young viewers on captivating global adventures that introduce them to nature, world cultures, and enjoyment of the arts. In an innovative “first” for a preschool show, Little Einsteins blends spectacular live-action images of nature, art and landmarks with 2D character animation. “Little Einsteins‘ accomplishes the remarkable feat of introducing nature and culture to preschoolers through exciting adventures that engage them and will leave lasting impressions. It‘s our hope and belief that, among other benefits, Little Einsteins will inspire families to spend meaningful time together enjoying the arts and nature in their own communities,” said Disney Channel senior vice president original programming Nancy Kanter. Each 24-minute Little Einsteins episode begins with a call to action – or “mission” – which takes its animated protagonists and children at home on a fascinating journey of discovery where they experience different global environments, from the Saharan desert and jungles of Africa to the Arctic and the Great Wall of China. In addition, a celebrated piece of classical music and a renowned painting or work of world art are intrinsic to every storyline, so that children are familiarised with the sounds, images, words and emotions connected with listening to a symphony or a concerto, or gazing at a landscape painting or a Native American blanket. The series‘ main characters all share a love of music, and use their knowledge and passion to work together and solve the challenges that arise during each Little Einsteins adventure. The cast of animated characters in Little Einsteins includes four spirited children – Leo, Annie, Quincy and June – who each adore a particular aspect of music. No journey that they go on would be possible without Rocket, the kids‘ amazingly versatile and protective “Swiss Army Ship,” who speaks to them in a marimba voice and transports them on their round-the-world adventures. |
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!








