Kids
Disney to kick off Disney Junior block in February
MUMBAI: In February 2011, kids broadcaster Disney Channel will debut Disney Junior, a new multiplatform brand devoted to children aged 2-7 and their families globally.
Disney Junior will invite parents and grandparents to join their children in the Disney experience of magical, musical and heartfelt stories and characters, both classic and new, while incorporating specific learning and developmental themes.
New series that will air include Jake and the Never Land Pirates, an animated adventure combining new and classic Disney characters Captain Hook and Smee (“Peter Pan”); a series of Disney Poetry Shorts which showcases poems for children set against classic Disney animation.
There will also be two short form series, Mickey Mousekersize and Special Agent Oso: Three Healthy Steps, to encourage healthy lifestyles for preschoolers and families. Babar and the Adventures of Badou will be an updated version of Babar. The show will introduce King Babar‘s energetic eight-year-old grandson, Badou, and friends as they explore the world of Celesteville.
Tinga Tinga Tales is an animated adventure inspired by traditional African animal folktales and the art of Tanzania. Playhouse Disney shows like Mickey Mouse Clubhouse, Handy Manny will also be part of Disney Junior.
Disney Channels Worldwide president Carolina Lightcap said, “Disney Junior differentiates itself by placing a focus on story and character, the hallmarks of Disney since its inception. We‘ll take memories of the Disney experience, held by generations of parents and kids, and bring them to life on TV and beyond, with elements that encourage early childhood learning, wrapped in strong emotionally connected storytelling.
“We will showcase classic Disney characters in new ways, and we are equally committed to creating new original characters that we hope will become the classics of the future.”
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
