Kids
Disney launches ‘Smart Beginnings’ and ‘School Skills’ workbooks
MUMBAI: Disney Publishing Worldwide India has launched two new ranges of workbooks- ‘Smart Beginnings‘ for preschoolers aged between two-four years and ‘School Skills‘ for kids between 5-7 years. The books aim to encourage early childhood learning in fun and engaging way.
‘Smart Beginnings‘ features locally inspired content and themes which resonates with local kids. ‘School Skills‘, aimed at older children, features Disney‘s favourite stories and characters.
“‘Smart Beginnings‘ and ‘School Skills‘ are products that parents will trust and kids will love. The books inspire kids to read and learn by presenting content in a relevant, compelling and enjoyable format for our young readers,” said Disney Consumer Products India regional director Roshini Bakshi.
Starting this month, Disney will release ten new titles of ‘Smart Beginnings‘ and ‘School Skills‘ workbooks every quarter. ‘Smart Beginnings‘ titles for this quarter include numbers, shapes, letters, patterns and colours. ‘School Skills‘ titles, to be launched this quarter will include evolved math and english concepts such as uppercase, lowercase words, vocabulary, addition and subtraction.
Available in English, the workbooks will feature Disney characters including Mickey Mouse, Winnie the Pooh, Disney Princess and Disney Fairies.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
