Kids
Disney kicks off third season of Camp Rock
MUMBAI: Disney channel has announced the third season of Camp Rock. The all India inter school competition draws inspiration from Disney’s original movie ‘Camp Rock’.
This year, Camp Rock will mirror the underlining theme of the movie – Don’t Fit In, Stand Out!
The movie encourages kids by asserting that everyone has a star talent within themselves which they need to explore. The winners of the competition will feature in a Disney Channel music video to be choreographed by the celebrity Bollywood choreographer and the judge of this competition, Shiamak Davar.
Walt Disney Television International (India) SVP and MD Antoine Villeneuve said, “Disney Channel Original Movie, Camp Rock incorporates two big themes that are a part of our content strategy that attract and engage kids — music and dance. My School Rocks guides kids to find their true identity and talent to earn the fame and adulation just the way the stars of the movie achieve their dreams.”
“This initiative provides kids a unique nationwide opportunity to discover their talents and celebrate teamwork,” Villeneuve added.
The channel is touring schools across Delhi, Mumbai, Chandigarh, Hyderabad, Ahmedabad, Kolkata, Ludhiana and Lucknow to host school relationship programmes to invite participating teams.
The competition will reach out to over 500,00 kids through this school programme. City led auditions will be held in November and are expected to attract more than 1000 schools across the country, stated an official release.
The challenge for the teams would be to make an impression on the judge by choreographing enthralling performances on the Camp Rock soundtrack which is more hip hop, rock and freestyle (music genres) this year.
After reviewing the audition tapes, Shiamak Davar will shortlist eight finalists whose performance vignettes (eight performances) would be aired on Disney Channel for audience poll. And the final winner will be selected on basis of all India votes and Shiamak’s marks to the team. In addition, Shiamak Davar’s Institute for the Performing Arts will support and inspire the budding talent during the auditions.
The eight locations for auditions include:
Mumbai November 4 & 5
Chandigarh November 17
Ludhiana November 18
Lucknow November 21
Delhi November 24& 25
Ahmedabad November 28
Kolkata December 1
Hyderabad December 2
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
