Kids
Disney inks multi-year licensing deal with Lego
MUMBAI: Disney Consumer Products, the merchandising arm of Walt Disney, has signed a multi-year licensing agreement with the toy manufecturer Lego Group. With the deal in place, Lego will get access to the portfolio of Disney and Disney Pixar properties. Lego has started working on the development of three franchises – Toy Story, Cars and Prince of Persia. All are scheduled to launch in 2010. |
Lego Group CEO Jorgen Vig Knudstorp said, “When two brands who share similar values bring their franchises together and combine their access to families, retail strength and marketing power, amazing things can happen. We can‘t wait to launch the first three lines and look forward to exploring all of the ways in which we bring the wonderful world of Disney to life in Lego form.” “Joining forces with Lego Group speaks to the commitment and vision both companies share for quality product and innovative creativity that invigorates kids play,” added DCP SVP global toys Vince Klaseus. “Through these new Lego product lines, Disney will continue to build presence in the construction toys category and grow market share in the boys demographic.” Toy Story-themed construction sets will be available on both Lego Duplo and Lego System platforms for children aged 2-12. Lego System products based on Toy Story and Toy Story 2 will launch in January 2010, to be followed in May by construction sets based on the new animated feature. Toy Story 3 is scheduled to hit the theatres in Disney Digital 3D by June 2010. Cars-themed Lego Duplo products are scheduled to launch in June 2010, while Prince of Persia-themed Lego products are scheduled to launch in April 2010. |
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
