Kids
Disney inks deal with Microsoft for 2 comedy series
MUMBAI: Disney-ABC-ESPN Television has signed a deal with Microsoft for two short-form comedy series which will be distributed on MSN Video across Europe. |
Squeegees and Voicemail series is from Disney‘s Stage 9 Digital Media.
The shows make their debut in the UK today. It will also be released in France, Germany, Spain and Sweden shortly.
Squeegees is set among a group of window washers in New York, while Voicemail provides an insight into the life of a male slacker through his phone messages.
Disney-ABC-ESPN has also completed an advertising video-on-demand agreement for season three of Ugly Betty with Canada‘s CityTV Network.
It also announced multiple content deals with Poland‘s free television network TVP for shows including Lost, Camp Rock, High School Musical and, for the first time in Poland, Pixar‘s 14 short films.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
