Kids
Disney channel to start ‘Talk Out Loud’ initiative on 12 July
MUMBAI: Based on the channel’s programming philosophy of being a part of real kids’ lives and inspiring them to realize their dreams, Disney channel has announced a new initiative called Talk Out Loud. The initiative will give kids an opportunity to join their favorite Disney characters.
Starting 12 July, as a part of the school relationship program, Disney Channel will engage 300,000 students aged 8-15 years across 400 schools in Mumbai, Delhi, Kolkata, Hyderabad, Ahmedabad, Baroda, Ludhiana, Lucknow, Kanpur and Indore, in an interactive programme.
During this programme, Disney Channel will organize interactive classroom and school auditorium sessions, where the channel will invite schools to send entries for the ‘Talk Out Loud’ and give students an opportunity to interact with their favorite characters.
Shows-centric quizzes, games and on-the-spot contests will be hosted to spot Disney Channel’s biggest fan, which will be short listed for the Talk Out Loud city auditions. Viewers can enroll though SMS/IVRS or log on to www.disney.in
Commenting on the back to school program, Walt Disney Television International (India) SVP and MD Antoine Villeneuve said, “Disney Channel’s Talk Out Loud aims to connect with the audience through their own idioms while also providing a platform for fans to express themselves. Disney Channel fans have always been a part of the channel and now we are giving them an opportunity to be a popular face and voice on the Channel.”
For Talk Out Loud, 50 short-listed participants per city will be judged on their stage presence, confidence, presence of mind, diction, and unique style. The second round of auditions will further challenge the participants on confidence, creativity, wit, and humor, gift of the gab, unique interests, and the Disney Channel quotient.
Ten semi-finalists from each city will be groomed in communications and presentation skills during various workshops before the final selection round.
The winners will get to host their favorite show on Disney Channel.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
