Kids
Disney Channel to firm up weekend with Bollywood films
MUMBAI: Summer vacations are done with and children are back to school. Consequently, Disney Channel India is firming up a new lineup with Bollywood movies and local content to help keep the present audiences ticking while fetching new eyeballs through family viewership.
The focus will primarily be on Bollywood films at 11 am on weekends that will not only cater to the kids audience but drive in an entire family viewership. Currently, the acquired films that form part of the Disney library are Dil Hai Ki Manta Nahin, Bend it like Beckham, Andaz Apna Apna and Vaah! Life Ho To Aise.
Said Walt Disney Television International India associate director, programming Devika Prabhu, “There is nothing better than Bollywood movies that can drive in an entire family viewership. Therefore, we are looking at more Bollywood content and are in the process of acquiring five movies. Also, we have already acquired three animated movies which are in Hindi that including Cric X, Feluda – The Kathmandu Caper and Little Pandavas.” Feluda will be premiered this month.”
For the year, the channel is also looking at live action and a complete localization route to pull in family viewership.
Elaborates Prabhu, “Our acquired live action such as Shararat, Karishma Ka Karishma, Son Pari, Majooba Ka Ajooba and Dost Bana Ghost fetched us good eyeballs. Thus, we forayed into original local production with Kya Mast Hai Life. And now we are expanding this lineup with the second season of Kya Mast Hai Life, Ishaan and Big Bada Boom.”
The channel will also launch the animated The Donald Duck show, a Classic Disney animation, this month for the Indian audience in Hindi and English.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
