Kids
Disney Channel to experiment with Bollywood
MUMBAI: Disney Channel India is headed for a new gamble this summer to beef up its programming lineup. The mouse house, for the first time ever, has acquired Bollywood movies to garner more eyeballs.
Disney has acquired two Aamir Khan movies. While Hum Hai Rahi Pyaar Ke will be telecast on 12 April, Jo Jeeta Wohi Sikander will be aired on 3 May.
Says Walt Disney Television International India senior vice president and managing director Antoine Villeneuve, “Both the films
have long established themselves in the minds of kids and family. Also, they are a definite fit to Disney Channel‘s values of family, friendship and togetherness. Therefore, it made sense for us to head for these two films to seize more eyeballs.”
The kids-driven family channel is also banking on the Disney film library to create more fun for kids during the summer holiday season. The channel will show classics such as Return to Neverland, Atlantis: Milo‘s return, Mulan, 101 Dalmations 2 and Secret of the Magic Gourd to mark a new presence in its kids programming.
“Also, Pirates of the Caribbean: Dead Man‘s Chest will premiere in Hind for the first time on Disney on 5 April. The film will be telecast at 11 am,” says Villeneuve.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
