Kids
Disney channel to become FTA in Spain
MUMBAI: Disney Channel Spain will go free-to-air (FTA) from 1 July. The channel will launch on free digital terrestrial TV.
Disney network of channels has 27 Disney Channels. It had made its debut in Spain in 1998 on pay cable. But the channel which presently carries no commercial, will become ad-supported and will be joining Digital Terrestrial Television (DTT) service as Spain will be switching from analogue terrestrial TV in 2010.
Disney Channel‘s head (Europe, Middle-east and Africa) John Hardie stated that the decision to enter DTT and make the channel free is to basically reach out to a larger number of audiences, which will also improve brand-awareness. And the inclusion of advertisements will generate as revenue churners and will boost the sales of merchandising such as High School Musical CDs and Hannah Montana accessories.
He added that Disney Channel Spain can increase its reach from 2 million households to more than 6 million on 1 July owing to its availability on DTT, satellite, cable and internet TV. But the Spanish free-to-air move will not be a roll-out programme for other Disney channels elsewhere in Europe, Hardie added.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
