Kids
Disney Channel launches Camp Rock’s music in India
MUMBAI: Disney Channel and Universal Music have released the music of the Disney Channel original movie Camp Rock.
The soundtrack includes 12 songs by a group of singers like Aasma, Sunidhi Chauhan, Jimmi Felix, Vasudha, Sangeet Haldipur, Nitin Mohan and Marianne D‘Cruz. Directed by John Stewart, the album includes three re-created songs in Hindi with Indian instruments while nine others are re-recorded in Hindi. The re-created tracks bring in local elements with a complete Indian flavour.
Universal Music India MD Rajat Kakar said, “We are excited to partner with The Walt Disney Company in India. Localisation plays a pivotal role in reaching music to a larger audience especially in a key market like India where consumers want to experience global properties with a local flavour. “
Walt Disney Television International (India) SVP and MD Antoine Villeneuve added, “One of the key components of Disney Channel is localising global content. We‘re optimistic that Camp Rock can have as long a life as High School Musical around the world – with local elements like these built to support its success.”
The title track We Rock sung by the Sunidhi Chauhan and music band Aasma mirrors the inspirational theme of the movie. The second re-created version, Hasta La Vista, sung by Jimmi Felix and Vasudha, is a Bollywood style track with bhangra beats, hip hop and electric guitar. The duet sung by Sunidhi Chauhan and Sangeeta Haldipur, Khush Hoon Main (original title: This is me) captures the path of self discovery and enthuses self belief.
The themes of Camp Rock– believe in yourself, express yourself and stay true to yourself – is carried through the lyrics specially written for the album. Available in retail and music outlets across key metros, the album is priced at Rs 195.
Camp Rock will release in India in December this year.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
