Kids
Disney adds 5 channels in Central and Eastern Europe
MUMBAI: The Walt Disney Company has announced that it is re-branding its Jetix channels in five more Central and Eastern European (CEE) countries.
Later this year, the channel is set to launch in Hungary, Romania, Czech Republic, Slovakia and Bulgaria that will increase the channel‘s distribution to 12 million households in the CEE region. The channel will be localised for the market with programming dubbed in local languages.In just two months following the series‘ debut in Hungary, Disney‘s Hannah Montana, Phineas and Ferb attracted an additional 391,000 viewers that propelled Jetix from No. 3 to No. 1 kids‘ channel.
Disney Channels EMEA executive vice president and general manager Giorgio Stock said, “CEE is a key market for the Walt Disney Company and launching Disney Channel is important to the company‘s strategic growth plan in the region.
“The performance of Disney Channel in Poland and the huge impact of the channel‘s content on Jetix have proven the demand for its kid-driven, family inclusive programming. We look forward to leveraging this demand, the power of the Disney brand and synergies with other Disney businesses to become the undisputed leader in the kids‘ TV market.”
Targeted at two distinct age groups, kids aged between 2 to 5 and 6 to 14 and their families, the channel will offer CEE viewers a mix of programming including live action favourite Hannah Montana, the hit animated series Phineas and Ferb.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
