Kids
Disney-ABC-ESPN Television signs VoD deal with Portugal’s Sonaecom
MUMBAI: Disney-ABC-ESPN Television, the international TV channel and content distribution arm of The Walt Disney Company, and Portugal based Sonaecom have concluded a transactional video on demand agreement for current and library features for the Portuguese telco’s Clix SmarTV IPTV service.
With this multi-year deal, viewers will be able to stream the latest features, plus a selection of library titles, to rent. New features in this agreement include the critically acclaimed Disney/Pixar animation “WALL-E,” “The Chronicles of Narnia: Prince Caspian” and There Will Be Blood.
This deal was concluded by Disney-ABC-ESPN Television manager new media distribution Karen Wrankmore, Disney-ABC-ESPN Television manager programme distribution Marta Ezpeleta, and Sonaecom IPTV marketing director Susana Barbato.
Disney-ABC-ESPN Television SVP new media distribution Maria Kyriacou commented, “This deal is in line with our focus on working with select new media platforms to expand international distribution of our content, bringing it to viewers in flexible ways, and will offer Clix SmartTV customers easy, on-demand access to some of the most talked-about features of this year.”
Barbato said, “the deal will contribute to our strategy of building a diversified and quality driven, on-demand product which will satisfy consumer needs and trends of personalisation and control, by giving them the content they need, when they need it and where they need it.”
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
