Kids
Dip Trix unleashes the power of ‘The Dark Knight’
MUMBAI: General Mills India, the makers of kids brand Dip Trix, has joined hands with Warner Brothers India to unleash Batman The Dark Knight mania across the country.
Dip Trix Cookies n’ Cr?me, a dipping snack under General Mills India, has tied up for the film. The product has a unique dipping style – allowing kids to dip and enjoy the cookies and cream snack – anyway they want.
General Mills and Warner Bros India have conceived a 360 degree integrated promotional plan and the elements include a Batman Mask free with each single pack. The new multipack of Dip Trix cookies is worth Rs 60 specially designed for modern format stores, with a Batman sling pen free with each pack.
A Batman contest where children can send in emails or letters, tells the qualities they love in Batman. The best entries will win some really cool Batman goodies.
There will also be a TV spot. The above mix is designed to bring the mystique and magic home for every Indian child, who looks up and aspires to be like Batman.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
