Kids
Digikore Studios to launch new comic property in 2010
MUMBAI: Digikore Studios is creating Charlie Black, a fast paced action adventure comic series that will be launched by the second quarter of 2010. Digikore has plans to create over 200 issues of ‘The Adventures of Charlie Black‘ and is currently ready with 12 issues.
Says Digikore Studios and Charlie Black creator founder director Abhishek More, “Once we establish Charlie Black as a property through the comic series, we plan to launch a global licensing and merchandising programme for Charlie Black covering accessories, apparel, domestic and linens, food and beverage, gifts and novelties, health and beauty aids, houseware and home furnishings, stationery and paper goods, toys and games, mobile, console and PC games.” |
“We will focus on creation rather than publishing. We will publish our comics through license arrangements with publishers all over the world. We are presently talking to various publishers in the US, UK and Europe to publish the Adventures of Charlie Black and are also open to license proposals from publishers in Asia, Oceania, Middle East and South America”, added More. The key target territories for Charlie Black include India, US, Canada, UK, Argentina, Australia, Austria, Belgium, Brazil, China, Denmark, Finland, France, Germany, Greece, Hong Kong, Hungary, Indonesia, Ireland, Italy, Japan, Malaysia, Mexico, Netharlands, New Zealand, Norway, Philippines, Poland, Portugal, Russia, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Taiwan, Thailand, Turkey, UAE and Venezuela. |
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
