Kids
Diamond Comics plans to launch kids channel
MUMBAI: After having won over avid comic book buffs for 59 years, Diamond Comics is planning to launch a kids channel aimed at the 4-14-year-olds.
The company will exploit its library of 80 characters for content creation. “We will use our brand name as well as our vast library of IP consisting of characters and their stories. 16 out of the 80 will be adapted for animation format and the rest will be utilised through live action format,” says Diamond Comics chairman and MD Gulshan Rai. The channel will be titled Diamond Comics Channel. “It will be strictly dedicated to Indian characters, culture and heritage with live and cartoons-based animated serials based on characters of Diamond Comics. We expect the channel to go on air by 2009-end,” says Rai.
Also, in a bid to cater to a larger audience set across the country, the channel plans to create content across various other languages apart from Hindi. These include Bengali, Tamil, Telugu, Malayalam and Gujarati.So, how is the company planning to tackle its animation programming considering the long production cycles? “We have already worked out this problem. Knowing the complications, we have decided to deal with multiple studios,” explains Rai.
Besides rolling out a new channel, Diamond Comics is also planning to launch its comic characters on the mobile platform. “We are trying our best to make our plan operative within a fortnight,” asserts Rai.
As part of the initiative, Diamond Comics‘ characters will be available on one‘s mobile screen on mobile service providers – Vodafone, Aircel, Airtel and Spice. While Ramayana and Mahabharata would be available on Vodafone, Tenali Raman would be available on Airtel. The cost of each mobile comic strip will be Rs 1 per day and will be delivered to the user‘s inbox every morning.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
