Kids
Corus Entertainment, Comcast launch Vortex On Demand for kids programming
MUMBAI: Corus Entertainment, a Canadian-based media and entertainment company and Comcast Corporation announced the mid-July launch of Vortex On Demand, a new video-on-demand service providing programming for kids ages six to 12.
Vortex On Demand programs will be available at no additional charge for Comcast Digital Cable customers and available as part of the Comcast On Demand Kids and Teens menu.
This new partnership provides Comcast access to hundreds of hours of animated children‘s shows produced and distributed by Nelvana Limited, a Corus subsidiary.
Nelvana will be responsible for programming the Vortex lineup of shows that will be available each month on Comcast On Demand, including: Jacob Two-Two, Stickin‘ Around, Tales from the Crypt Keeper, Cadillacs & Dinosaurs, Pippi Longstocking, Elliot Moose, Dumb Bunnies, Moville Mysteries, Flying Rhino Junior High and My Dad the Rock Star.
“This multi-year deal, which includes 393 half-hours of animation, is a clear indicator of the value of on-demand and underscores the value of our programming library. Vortex On Demand demonstrates the synergy of our vertically integrated company, looping in our content division Nelvana and the branding and packaging expertise of our television division to offer quality children‘s shows available at anytime,” said Corus Entertainment president and CEO John M Cassaday.
“Video On Demand programming is one of the things that makes cable service better than satellite. We‘re pleased to launch Vortex On Demand and offer families a wider range of shows that appeal to children of all ages,” said Comcast Cable president Steve Burke.
Comcast On Demand also offers programming for infants and preschoolers with PBS Kids Sprout and Pre-K Kids On Demand and is available to 90 per cent of the company‘s customers in markets across the US. Corus has also licensed a number of classic Nelvana preschool series such as Care Bears and Rupert to support Comcast‘s Pre-K Kids On Demand service.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
