Kids
Comic hero Asterix is 50 years old
| MUMBAI: Comic hero Asterix is celebrating its fiftieth birthday this month. The character first appeared in the magazine Pilote on 12 October, 1959. | |||
Incidentally, the character also known as Astérix le Gaulois in France was invented by René Goscinny and illustrated by Albert Uderzo. Though Goscinny passed away in 1977 when he was 51, Albert Uderzo kept the stories running by writing as well as illustrating them.The series of stories follows the exploits of a village of ancient Gauls as they resist Roman occupation. They are aided by a magic potion, brewed by their druid, which gives them super human strength. Asterix, along with his friend Obelix have various adventures taking to various countries around the world, while some are set in and around their village. The Asterix series, one of the most popular Franco-Belgian comics in the world, has been translated into over 100 languages and its success has led to the adaptation of the stories into 11 films; eight animated, and three with live actors. A number of games and even a theme park near Paris have been based on Asterix. Till date, 325 million copies of the 33 Asterix books have been sold around the world making co-creators Rene Goscinny and Albert Uderzo France‘s bestselling authors abroad. As part of its 50th anniversary there will be a series of exhibitions and special events as well as a new album |
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
