Kids
CN to produce live action prequel on Scooby Doo
MUMBAI: Cartoon Network and Warner Premiere have announced the launch of the production process on Scooby-Doo: In The Beginning, a live-action prequel. The movie will debut on CN in fall 2009, coinciding with the DVD release.
The announcement was made by Warner Premiere president Diane Nelson and CN chief content officer Rob Sorcher.
Scooby-Doo: In The Beginning is set prior to the 2002 and 2004 live-action Scooby-Doo films. The film is a co-production between Warner Premiere and CN. Warner Home Video will be the home entertainment distributor.
“Scooby-Doo has enchanted generations of audiences for nearly 40 years and, as evidenced by box office, DVD sales and television ratings, the franchise today is stronger than ever. We‘re delighted to extend the Scooby-Doo legacy into another live-action film, and bring these characters to a greater legion of fans in an all-new movie,” said Nielsen.
The film will be directed by Brian Levant (Are We There Yet?, Snow Dogs, Jingle All The Way) while Brian Gilbert (Wrong Turn, Skinwalkers, The Deaths of Ian Stone) is producing it and Altiere Brothers (Dolittle Goin‘ Hollywood) is writing it.
The original series, Scooby-Doo, Where Are You!, was created in 1969 for Hanna-Barbera studios.
“This contemporary take on ‘Scooby Doo‘ is a an anchor component of our new push into movies, our great partnership with Warner Premiere and the overall expansion of CN programming efforts,” said Sorcher.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
