Kids
CN partners NBA for Ben 10 brand initiatives
MUMBAI: Cartoon Network Enterprises (CNE) has partnered with the National Basketball Association (NBA) to create joint consumer products and promotion campaigns based on the animated series Ben 10: Alien Force.
Ben 10: Alien Force is the following chapter in the franchise, where 15-year-old Ben discovers that his Omnitrix has been reconfigured and he can now transform into ten new aliens.
As a part of the deal, a youth apparel line, integrating Ben 10 characters with NBA league team logos and mascots, will be launched at the 2009 NBA All-Star Game in Phoenix.
The range will include long and short-sleeved T-shirts, sweatshirts and hoodies, and will be available at the NBA Store in NBA All-Star Jam Session and New York. The range will also be available online at NBAStore.com and CartoonNetworkShop.com.
The co-branded apparel launch will be supported by a combined marketing effort with an aim to leverage the two companies‘ existing relationship and synergistic opportunities.
“With this partnership, we are able to fuse the popularity of NBA with the power of Ben 10 to create a synergy between two fan favorites and offer even more ways to experience both brands,” avers CNE consumer products VP Christina Miller.
The apparel line will be included in the Cartoon Network‘s Kids zone festivities at NBA All-Star Jam Session.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
