Kids
CN integrates Perfetti’s Center Fruit in ‘Balla Bowl’
MUMBAI: Cartoon Network has partnered with Perfetti Van Melle to become the first cartoon channel in India to integrate a brand into an animated feature.
Balla Bowl, a cricket-themed co-production by Turner International and Animasia, will premiere on Cartoon Network on Sunday, 29 August at 12 noon.
The 90 minute movie tells the story of a motley bunch of kids with their own cricket dreams and problems, coming together as a team to emerge as glorious winners. Perfetti Van Melle‘s flagship candy brand ‘Center Fruit‘ has been innovatively integrated throughout the animation and features as the key sponsor of the cricket stadium and championship trophy.
Says Turner International India executive director – network ad sales Rohit Sarma, “Cartoon Network has been ahead of the curve in providing innovative solutions to our partners and has successfully delivered impactful brand campaigns for many years. For the first time in the Indian animation industry, Cartoon Network brings alive the concept of in-feature brand placement and we are extremely excited to deliver this innovation for Perfetti and Center Fruit with a seamless integration of the brand with Balla Bowl‘s storyline.”
Adds Perfetti Van Melle India MD Sameer Suneja, “We feel there‘s a perfect brand fit for Center Fruit. Center Fruit stands for mouth-watering taste, which has been brought out in a compelling way within the Balla Bowl movie, making this whole initiative a very fruitful association.”
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
