Kids
Classic Media celebrates 60th anniversary of Casper
MUMBAI: Classic Media is celebrating the 60th anniversary of its Casper the Friendly Ghost property. On the occasion, it has also launched the CGI animated Casper‘s Scare School.
The direct-to-video release Casper‘s Scare School, which inspired the new series of the same name, is to be re-released, along with the first two volumes of the classic Casper collection: Casper: Trick-or-Treat Classic Collection Volume 1 and Casper & Wendy: Scare Up Some Fun Classic Collection Volume 2.
The series has now launched on major networks around the world, including TF1 in France, ZDF in Germany, YTV in Canada and Cartoon Network in the US, Europe, Asia and Latin America.
Dark Horse Comics, also celebrating its property‘s 60th anniversary, is releasing a hardcover graphic novel featuring a reprint of Casper‘s first-ever comic book released in 1949.
New Casper apparel lines have hit retail for Halloween. Local Celebrity (juniors) and Mad Engine (men‘s and boys‘) have presented their collections of printed T-shirts and tops at department stores, specialty stores, boutiques and online outlets.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
